AI Targeted Kindle Promotions
Reach more receptive readers & dramatically increase sales
How it Works
BookPromo.ai is a Kindle book promotional service which uses a proprietary machine learning model to target the most receptive readers with the aim of maximising sales and downloads for our clients. Built on the back of the BookGrow Kindle marketing network, which includes well established services such as GenrePulse, Price Dropped Books and Cupid’s Draw, BookPromo.ai leverages these properties as well as our social and app channels to drive hyper targeted campaigns. The model was coded in Python programming language and trained around the data gleaned from over 20,000 of BookGrow’s paid campaigns which have run since 2014.
The diagram above is a representation of our machine learning model, a type of artificial neural network. During training we fed into the ‘Input Layer’ variables such as book title, categories, cover elements, blurb, etc. from our historical catalogue of paid campaigns. On the ‘Output Layer’ we had the known outcomes in terms of which of our reader subscribers to apps / email lists actually engaged with any given book promo. The ‘Hidden Layer’ is where all the weights of the neurons and their connections are adjusted and tuned on each iteration of training.
Using the fully trained model it is possible to feed it variables ( to the Input Layer) from new books which it’s never seen and it will tell us which of those readers in our extensive distribution network will be most receptive to any given book. This allows us to create hyper targeted campaigns which minimise wasted clicks and dramatically increases sales and downloads.
For more information on how artificial neural networks work, check this link here.
Booking a Promotion
Current Promotion Price
$67 USD
- Promotion price expected to increase in future as neural network targeting improves and distribution network expands.
- Promotions tend to run their course in about two days.
- Significantly higher sales / downloads and increased ROI over running individual BookGrow promotional services.
- Sales, downloads, clicks or any other deliverables are not guaranteed. Due to the varying nature of books, cover-art, genre, etc. it is difficult to pin any estimates. It is recommended you just test a campaign and see if the returns are in line with your expectations before booking any future promos.
Promotion Requirements
- Only Kindle books which are currently live on Amazon or will definitely be live on chosen day of promotion are valid. Pre-sale books are NOT permitted.
- Books at any price point ($0.99 and more) are permitted (naturally, the cheaper the book the more likely you are to generate increased sales / downloads). Gratis $0.00 titles are not allowed.
- There are three campaign slots available per day. Promotions will generally be launched from around 6pm GMT onwards.
- If a date is blanked out, that means that day is already fully booked. You will have to chose the next available date.
- Be sensible in the time you leave between promotions. Give at least a fortnight between repeat bookings so that we can keep it fresh and not hammer our readers with the same content too frequently.
